About Elphee Medici
Nutrition in Context
I’m Elphee Medici, a nutrition, health and sustainability specialist with over 30 years’ experience working across the NHS, academia, healthcare, NGOs and the food industry. My work focuses on translating the consensus of science into practical, credible and context-specific insight supporting organisations, professionals and consumers to engage with nutrition and sustainability evidence in ways that are clear, relevant and trusted.
Nutrition, health and sustainability are inseparable. Problems arise when they are treated in isolation, rather than as part of a single system where evidence must be understood in context-shaped by audience, setting, regulation and real-world application.
I work at the interface of nutrition science, public health and sustainable food systems, helping organisations interpret complex evidence, understand nuance and apply science appropriately across healthcare, policy, education and commercial environments.
My Areas of Expertise
Scientific research appraisal, critique and synthesis
Content development and copywriting across digital and promotional channels for consumer and health professional audiences
Dispelling nutrition myths and misinterpretation of evidence
Food and nutrition regulations and evidence-led claims advice
Data analysis and interpretation
Professional speaking and lecturing across nutrition, health and sustainability
Cross-cutting expertise
Sustainable food systems and diets
Plant-based nutrition
Public health nutrition
Cardiovascular health and lipid management
Women’s health, including menopause
Bone health across the life course
Soya, isoflavones and phytoestrogens
Core areas
Some of My Key Achievements
A selection of key projects, tools and initiatives I’ve developed and led across health, research and behaviour change.
Cholesterol SMART®
The HEART UK evidence-led cholesterol management programme supporting over 200,000 users across the UK.
Read more ->
HEART UK Diet Quiz
An interactive, evidence-informed dietary assessment tool with over 15,000 users.
Take the quiz->
Strategic Insights
On behalf of HEART UK, led design, copy and promotion of a national survey with a corporate partner, generating 6,000+ responses to inform education and commercial strategy.
Evidence-Led Content
Rigorous, referenced content for platforms incl. HEART UK Nutrition Academy & Alpro Foundation, translating evidence into practice.
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Accredited Education Leadership
Led programmes incl. HEART UK's nurse modules and Le Cordon Bleu London Diploma in Nutrition, applying evidence to practice.
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Sustainable Diets Leadership
Led national guidance and education in sustainable diets incl. BDA One Blue Dot®, CPD on-line and lecturing across Le Cordon Bleu London.
Read more -->
Some of My Key Achievements
Cholesterol SMART®
HEART UK's national, evidence-led cholesterol management programme, supporting over 200,000 users.
Development and ongoing leadership of a flexible, step-by-step cholesterol management programme grounded in the latest dietary, lifestyle and behaviour change evidence.
Programme outputs:
-
64-page fully referenced scientific dossier
-
35+ consumer webpages
Links:
-
Cholesterol SMART® Programme
-
Cholesterol SMART® scientific dossier
View Less
HEART UK Diet Quiz
An interactive, evidence-informed dietary assessment tool with over 15,000 users
Development and ongoing leadership of a flexible, step-by-step cholesterol management programme grounded in the latest dietary, lifestyle, and behaviour change evidence.
Cholesterol SMART® (2025)
A national, evidence-led cholesterol management programme, supporting over 200,000 users.
Development and ongoing leadership of a flexible, step-by-step cholesterol management programme grounded in the latest dietary, lifestyle and behaviour change evidence.
Programme outputs:
-
64-page fully referenced scientific dossier
-
35+ consumer webpages
Links:
-
Cholesterol SMART® Programme
-
Cholesterol SMART® scientific dossier
View Less
HEART UK Diet Quiz
An interactive, evidence-informed dietary assessment tool with over 15,000 users
Development and ongoing leadership of a flexible, step-by-step cholesterol management programme grounded in the latest dietary, lifestyle, and behaviour change evidence.
Insight & Resources
Large-scale consumer insights. Designing and delivering national online surveys – over 6,000 respondents.
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Development of fully referenced copy for health professional websites, informing and driving change in practice.
Clients and Collaborators - Present and Past
HEART UK • Le Cordon Bleu (London) • Holland & Barrett • Benecol
Yoplait Petits Filous • Unilever (Global) • Alpro • Ketchum
As part of my consultancy work for Nutrilicious Ltd.: Alpro Foundation • Quorn • Danone Water • HiPP Organic • Nestlé Cereals • Bakkavor • Hovis (Premier Foods) • Nature’s Bounty
Publications
Peer-reviewed publications, scientific dossiers and professional resources
HEART UK; Medici E. Cholesterol SMART®: The Case for a Targeted, Evidence-Based Lifestyle Plan. Maidenhead (UK): HEART UK; 2025. Available from: https://www.heartuk.org.uk/cholesterol-smart-evidence
BDA; Medici E, et al. One Blue Dot - the BDA's Environmentally Sustainable Diet Project: The Reference Guide; Nutritional Considerations; Other Sources of Key Nutrients; Infographics & Recipes; The Toolkit. Available at: https://www.bda.uk.com/resource-report/one-blue-dot.html
Medici E, Winston CJ, Rowland I.. A Comprehensive Analysis of the Nutritional Composition of Plant-Based Drinks and Yogurt Alternatives in Europe. Nutrients. 2023;15(15):3415. View publication →
Craig WJ, Messina V, Rowland I, Frankowska A, Bradbury J, Smetana S, Medici E. Plant-Based Dairy Alternatives Contribute to a Healthy and Sustainable Diet. Nutrients. 2023;15:3393. View publication →
Culliford AE, Bradbury J, Medici EB. Improving Communication of the UK Sustainable Healthy Dietary Guidelines the Eatwell Guide: A Rapid Review. Sustainability. 2023;15(7):6149. View publication →
Lanham-New SA, Thompson RL, More J, Brooke-Wavell K, Hunking P, Medici E. Importance of vitamin D, calcium and exercise to bone health with specific reference to children and adolescents.. Nutrition Bulletin. 2007;32(4):364-77. View publication →
Some of My Key Achievements
Cholesterol SMART® (2025)
A national, evidence-led cholesterol management programme, supporting over 200,000 users.
Development and ongoing leadership of a flexible, step-by-step cholesterol management programme grounded in the latest dietary, lifestyle and behaviour change evidence.
Programme outputs:
-
64-page fully referenced scientific dossier
-
35+ consumer webpages
Links:
-
Cholesterol SMART® Programme
-
Cholesterol SMART® scientific dossier
View Less
HEART UK Diet Quiz
An interactive, evidence-informed dietary assessment tool with over 15,000 users
Development and ongoing leadership of a flexible, step-by-step cholesterol management programme grounded in the latest dietary, lifestyle, and behaviour change evidence.
Insight & Resources
Large-scale consumer insights. Designing and delivering national online surveys – over 6,000 respondents.
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Development of fully referenced copy for health professional websites, informing and driving change in practice.
Professional leadership & education
Lead author and contributor to evidence-based resources, professional education, and public health guidance supporting better nutrition communication and practice change across the UK.
Read More
Programme outputs:
-
64-page fully referenced scientific dossier
-
35+ consumer webpages
Links:
-
Cholesterol SMART® Programme
-
Cholesterol SMART® scientific dossier
View Less
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Some of My Key Achievements
Cholesterol SMART® (launched 2025)
A national, evidence-led cholesterol management programme, supporting over 200,000 users.
Development and ongoing leadership of a flexible, step-by-step cholesterol management programme grounded in the latest dietary, lifestyle and behaviour change evidence.
At a glance:
-
200,000+ unique visitors
-
600,000+ page views
Programme outputs:
-
64-page fully referenced scientific dossier
-
35+ consumer webpages
Links:
-
Cholesterol SMART® Programme
-
Cholesterol SMART® scientific dossier
View Less
Read More
HEART UK Diet Quiz
An interactive, evidence-informed dietary assessment tool – over 15,000 users
Development and ongoing leadership of a flexible, step-by-step cholesterol management programme grounded in the latest dietary, lifestyle, and behaviour change evidence.
Reach: Completed by over 15,000 to date
Links: Find out your diet score
-
Completed by over 15,000 consumers to date
View Less
Read More
Insights & ResourcesInsights & Resources
Large-scale consumer insights and fully referenced copy that supports change in practice.
-
Large-scale consumer insights. Designing and delivering national online surveys – over 6,000 respondents.
-
Development of fully referenced copy for health professional websites, informing and driving change in practice.
Links (some examples):
-
HEART UK Nutrition Academy
-
Alpro Foundation
View Less
Read More
Some of My Key Achievements
Cholesterol SMART® (launched 2025)
A national, evidence-led cholesterol management programme, supporting over 200,000 users.
Development and ongoing leadership of a flexible, step-by-step cholesterol management programme grounded in the latest dietary, lifestyle and behaviour change evidence.
At a glance:
-
200,000+ unique visitors
-
600,000+ page views
Programme outputs:
-
64-page fully referenced scientific dossier
-
35+ consumer webpages
Links:
-
Cholesterol SMART® Programme
-
Cholesterol SMART® scientific dossier
Programme outputs:
-
64-page fully referenced scientific dossier
-
35+ consumer webpages
Links:
-
Cholesterol SMART® Programme
-
Cholesterol SMART® scientific dossier
View Less
HEART UK Diet Quiz
An interactive, evidence-informed dietary assessment tool – over 15,000 users
Development and ongoing leadership of a flexible, step-by-step cholesterol management programme grounded in the latest dietary, lifestyle, and behaviour change evidence.
Reach: Completed by over 15,000 to date
Links: Find out your diet score
Insights & ResourcesInsights & Resources
Large-scale consumer insights and fully referenced copy that supports change in practice.
-
Large-scale consumer insights. Designing and delivering national online surveys – over 6,000 respondents.
-
Development of fully referenced copy for health professional websites, informing and driving change in practice.
Links (some examples):
-
HEART UK Nutrition Academy
-
Alpro Foundation
Some of My Key Achievements
Development and ongoing leadership of a flexible, step-by-step cholesterol management programme grounded in the latest dietary, lifestyle and behaviour change evidence.
-
64-page fully referenced scientific dossier for health professionals
-
35+ consumer webpages guiding a structured yet tailored journey
-
200,000+ unique visitors and 600,000+ page views to date
Links (as provided):
-
Development informed by a narrative review of validated food frequency questionnaires and established behaviour change strategies. The quiz is tailored to cholesterol-lowering dietary advice and delivered via a highly interactive platform providing automated, personalised feedback.
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Completed by over 15,000 consumers to date
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Lead author of the British Dietetic Association One Blue Dot® sustainable diets dossier and professional resources
-
Lead contributing speaker on the “Sustainable Diets: Fundamentals for human and planetary health” CPD course at MyNutriWeb
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Lead lecturer in Nutrition & Sustainability at Le Cordon Bleu (London)
Links (as provided):
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